Flynn had a Eureka! moment when he noticed that the companies that sell IQ tests periodically renorm the scores.228 The average IQ has to be 100 by definition, but the percentage of questions answered correctly is an arbitrary number that depends on how hard the questions are. The testmongers have to map the percentage-correct scale onto the IQ scale by a formula, but the formula kept getting out of whack. The average scores on the tests had been creeping up for decades, so to keep the average at 100, every once in a while they jiggered the formula so the test-takers would need a larger number of correct answers to earn a given IQ. Otherwise there would be IQ inflation.
This inflation, Flynn realized, is not a kind that one should try to whip, but is telling us something important about recent history and the human mind. Later generations, given the same set of questions as earlier ones, got more of them correct. Later generations must be getting better at whatever skills IQ tests measure. Since IQ tests have been administered in massive numbers all over the world for much of the 20th century, in some countries, down to the last schoolchild and draftee, one can plot a country’s change in measured intelligence over time. Flynn scoured the world for datasets in which the same IQ test was given over many years, or the scoring norms were available to keep the numbers commensurate. The result was the same in every sample: IQ scores increased over time.229 In 1994 Richard Herrnstein and the political scientist Charles Murray christened the phenomenon the Flynn Effect, and the name has stuck.230
The Flynn Effect has been found in thirty countries, including some in the developing world, and it has been going on ever since IQ tests were first given en masse around the time of World War I.231 An even older dataset from Britain suggests that the Flynn Effect may even have begun with the cohort of Britons who were born in 1877 (though of course they were tested as adults).232 The gains are not small: an average of three IQ points (a fifth of a standard deviation) per decade.
The implications are stunning. An average teenager today, if he or she could time-travel back to 1950, would have had an IQ of 118. If the teenager went back to 1910, he or she would have had an IQ of 130, besting 98 percent of his or her contemporaries. Yes, you read that right: if we take the Flynn Effect at face value, a typical person today is smarter than 98 percent of the people in the good old days of 1910. To state it in an even more jarring way, a typical person of 1910, if time-transported forward to the present, would have a mean IQ of 70, which is at the border of mental retardation. With the Raven’s Progressive Matrices, a test that is sometimes considered the purest measure of general intelligence, the rise is even steeper. An ordinary person of 1910 would have an IQ of 50 today, which is smack in the middle of mentally retarded territory, between “moderate” and “mild” retardation.233
Obviously we can’t take the Flynn Effect at face value. The world of 1910 was not populated by people who today we would consider mentally retarded. Commentators have looked for ways to make the Flynn Effect go away, but none of the obvious ones work. Writers on the egalitarian left and on the lift-yourself-up-by-the-bootstraps right have long tried to undermine the very idea of intelligence and the instruments that claim to measure it. But the scientists who study human individual differences are virtually unanimous that intelligence can be measured, that it is fairly stable over a lifetime of an individual, and that it predicts academic and professional success at every level of the scale.234 Perhaps, you might think, children got more quiz-savvy over the decades as schools began to test the living daylights out of them. But as Flynn points out, the gains have been steady over time, while the popularity of testing has waxed and waned.235 Could it be, then, that the content of the test questions, like “Who wrote Romeo and Juliet?” have become common knowledge, or that the words in the vocabulary section have spread into everyday parlance, or that the arithmetic problems have been taught earlier in school? Unfortunately the biggest gains in the IQ tests are found in exactly those items that do not tap knowledge, vocabulary,