the guy next to him gets up and pulls our hands apart to introduce himself. “I’m Jeff. I’m Carter’s manager.”
I smile at the guy whose beads of sweat forming on his brow and upper lip are becoming awkwardly apparent. “Nice to meet you,” I tell him. Walking over to sit next to Sylvia, I try my best to control the pace of my beating heart. This is a big meeting with the biggest Hollywood player and all his people, and I’m sitting at the table feeling very out of my element. But I know it’s my go big or go home moment.
“We were discussing with Carter the ways to change his reputation,” Sylvia starts and then looks at me, then at Ryan. “Erin will be taking the lead on this, and she will be reporting back to us.”
“Basically,” Ryan says, “if she says do this or do that, then there is a reason, and I need you to respect it.”
“I have no problem doing whatever Erin suggests I do for her,” Carter says, leaning back in the chair.
Jesus, that fucking smirk is on megawatt charge right now, and it’s becoming harder and harder to avert my eyes from his mouth.
“So what are you suggesting exactly?” Jeff asks, and Sylvia looks over at me and just nods her head. It’s enough of a diversion that I’m able to focus so I get ready to pitch my ideas.
“Well, for one, we need to work on his Instagram,” I start and take out some of the pictures that I pulled from his account. “He has twenty million followers, and the only pictures he is posting are of him partying with different women, multiple times a day, coming and going out of different hotels and bars . . . so a lot of female adoration from a personal standpoint, but not so much from the followers on your social media accounts.”
“Twenty million is huge,” Jeff says, and I nod.
“It is, but it has gone down a million over the past six months.” I take out proof of this, handing it to them.
“There has to be a reason,” Jeff says. “Some of the accounts must have been fake or closed.”
“One million accounts are gone. That’s roughly fifty-five-hundred followers per day. He’s bleeding followers, so it could be that people aren’t interested in seeing who he is sleeping with today,” I tell him. “We’ll use Tyler Beckett as a recent example. He grew to forty million followers after he started posting about his wife and kid. Not so much his kid but his home life. He became more personable, someone the masses can connect with, can celebrate their success with, can support. It’s a unique algorithm that works with the female population. It gives the average woman an idea that ‘hey, the love of his life is just like me and maybe someone like him could fall in love with me’ when they see that he’s posting pictures of a normal Sunday morning making pancakes with his wife and child. It’s all about image and the impression, and the debauchery and a partying lifestyle that you have been posting about lately are not something your followers can relate to.”
“Well, considering I don’t have a wife and a kid, everything that you are saying could be a huge problem,” Carter says, and I just look at him.
“Well, considering that you can post about anything else—literally anything—except for how much traffic a certain body part of yours gets on a daily basis, then yeah, maybe it might change.” I’m about to apologize when Sylvia interrupts.
“What she is saying in a nice way is no one wants to know who you are going home with. They care about what you do during the day.” I watch Carter as he takes in all the information.
“They want to know that you are the guy next door,” I say. “They want to see that you get up and you have coffee. You have a dog or a cat. They want you to be like them, and the girls want to see that you have a soft side also.”
“Trust me, honey, there is nothing soft about me,” Carter says, and Ryan slaps the table, getting up.
“This, right here, is why you need her,” Ryan says. “I think you can be the biggest there is, but if you can’t get the people to come to the movies because of your fucking attitude, then it doesn’t matter.” Ryan looks over at me. “I want to