great hacker, no one knows who you are. A lot of criminals haven't even moved online yet, and you can bet they will. Electronic commerce is still growing at a dizzying pace. So as criminals see more opportunity, they'll be logging on looking for their cut.
Chapter 9
[WHEN THE LABEL LIES]
It's hard to know what you're getting when you buy something today. And I mean anything. Just ask men in India. Indians, particularly those with money, have a fondness for buying foreign goods. They figure the quality far exceeds domestic brands. And so it's no surprise that there's been good business in brand-name, supposedly high-quality prophylactics "imported" from the United States and Singapore. Wealthier Indians don't mind paying the substantial premiums they command.
The trouble is, many of the condoms are actually imported from no farther away than Calcutta and Bombay. They carry foreign labels and colorful packaging, but they're decidedly inferior counterfeits, far worse than the cheapest Indian brands. Laboratory tests have concluded that 90 percent of them leak or are of such poor quality that they give dubious protection. Thousands of men have bought the fraudulent condoms, possibly bringing on unwanted pregnancies and exposing themselves to HIV.
But don't think that counterfeit birth control products are an entirely male issue. Fakery is not a sexist industry. In Brazil, counterfeit Microvlar, the country's most popular birth control pill, has been actively marketed by thieves. The well-disguised fakes, made out of flour rather than active ingredients, have resulted in a number of women becoming pregnant and/or developing unusual bleeding.
IS IT REAL OR IS IT . . . ?
When you buy something at the mall, the supermarket, or the corner deli today, you really don't know if you're getting what you paid for. Is it real or is it fake? Often the experts themselves don't know. Fake products are hitting store shelves by the bushel, tripling in magnitude in the last decade and costing American companies on the order of $350 billion a year. It's become a sweet business for scam artists. Dozens of counterfeit wholesalers are said to work in New York alone, with some of them making as much as $3 million a year.
Estimates are that at least 5 percent of all products are phony, and in some industries, the percentage runs much higher. Something like 22 percent of all apparel and footwear is estimated to be counterfeit. No brand has been spared: Lacoste, Armani, Calvin Klein, Tommy Hilfiger, Polo, Donna Karan, Nautica, and so on. Counterfeit leather products have long been popular with tourists, who load up on fake Louis Vuitton, Gucci, and Charles Jourdan bags and wallets. The better the brand awareness, the greater the likelihood of counterfeiting. We all love Swiss watches, and so it's no wonder that an estimated ten million counterfeit Swiss watches are sold each year. More than a quarter of the computer software being run on computers in the United States is said to be fraudulent, and in some countries, 90 percent of it is fake. I've heard that the counterfeit golf equipment business is larger than the real golf equipment business. Hours after the Taylor Made Golf Company introduced a new $300 driver at the Professional Golfers' Merchandise Show in Orlando not long ago, counterfeiters were selling their own fake replicas for half the price - at the same trade show.
Pretty much anything that sells gets counterfeited these days. Counterfeiters deal in mundane items like ball-point pens, correction fluid, socks, perfume, adhesive tape, stereo speakers, as well as more esoteric products like cargo hold covers for ships. I've even heard of counterfeit butterscotch candy.
The problem is not merely a cosmetic one, or one of phony denim that doesn't fit or wear quite as well as the genuine label. Pharmaceuticals consistently lead the list of counterfeited products, because while medicine is expensive to develop, it's relatively cheap to reproduce. There is also widespread counterfeiting of automotive and aircraft parts - there are actually decent odds that when you board any commercial plane it contains a few counterfeit parts. These can result in lethal consequences. It's one thing to be stuck with counterfeit shampoo, deodorant, or talcum powder. It's quite another to be ingesting fake prescription drugs: fake anti-malarial tablets, fake decongestants, fake aspirin. It's one thing to be fooled into buying fake athletic socks. It's quite another to have counterfeit brake pads installed in your new car.
There's a lot of shoddy counterfeiting of products, and simple side-by-side comparisons generally will separate the genuine from the