glances toward the door. “Coach Moen has some ideas on a few changes in the lines. He knows what he’s doing, and with some of the young players we’ve acquired, it makes sense.” Phoenix pauses as he glances at all the faces. “But it’s not only about how well you play on the ice that counts. It’s also about the fans. In fact, every single thing you do should have the fans’ best interests in mind. If it weren’t for them, you wouldn’t be here right now. You wouldn’t get the chance to shine, because no one would give a fuck.
“We’ve let the fans down in a big way. Not only did we not live up to our potential on the ice, but we haven’t been putting them first. In case you didn’t notice, I purposely worked training camp so that we kept practices local this year. I want you to be accessible to the people who matter most. And you need to make yourselves available to them. Whether it’s a simple acknowledgement to the arena when you’re out there or it’s doing something for the community… That’s your job. They come back for you, not for the fucking popcorn.”
The mere mention of popcorn makes my stomach rumble, and I realize I probably should’ve had something more than a protein bar.
“And because we’re focusing on the media aspect, I’ve asked for some help from Mark and the newest member of the Arrows organization.” Phoenix’s gaze darts to both of them, then back to the team. “The two of them are going to take on the difficult task of rebranding this team and getting us back to where we were two years ago.”
Great. Rebranding. I seriously doubt that has anything to do with our logo or jerseys.
“Mark? The floor’s yours.”
Mark steps forward. “I’m sure a lot of you know me. I’m around a lot. Looks like I’m going to be around a lot more for a while. In case I am a new face for you, my name is Mark Coleman. I’m one of the greatest hockey players to have ever graced the ice.”
I can’t help but smile. I’ve heard this one before.
“Not really.” Mark chuckles. “I played on a mini mite team once. For a season.” His smile widens. “Okay, a week. Sucked pretty good, and the first time I was knocked on my ass by a scrawny white kid with a stick, I said fuck this shit.” He’s all shiny white teeth at this point. “But that doesn’t mean I don’t know hockey. More importantly, I know the fans. I know what they want because I make a point to listen to them. I’m the executive director of media relations for the Austin Arrows. I’ve been in this role for going on a decade now.” Mark looks around, studying all the faces. “I don’t expect to become your best bud, the guy you invite over for a beer … except for you.” Mark points at me, of all fucking people. “I expect you to invite me over for a beer, Rush.”
I nod. Coleman and I go way back. I like the guy.
Mark’s face turns solemn. “But seriously, I do want us to develop a working relationship that will be the most beneficial for this team.” Mark glances over at Red, then back to the team. “Because of the nature of this task, I’ve asked our director of community relations to join me. She’s new to the Arrows organization, but she’s not new to hockey. I’d like you to give a warm welcome to Amber North.”
I’m tempted to look at Spencer, but I refrain. I’m sure he’s attempting to bite his tongue off right now.
The redhead steps up and Mark takes a step back. “Thanks, Mark.” She smiles, but it falters slightly. “My name is Amber North, and as Mark said, I’m the director of community relations. I know for a fact that none of you know me, because I’ve spent the last decade with Florida working in their media relations department.”
I mentally disagree with her, since I know for a fact there is one person who does know her.
“I was born and raised in a small town not too far from here, but after college, I headed east. I’m glad to be back on Texas soil and to be part of this organization.” Her smile seems forced, and if I’m seeing things correctly, her gaze slides right over to Spencer before darting across the room again. “I hope going