Hari, Whitney Pratt, Will Eppes, Wim Hof, Yanik Silver, Yanjaa Wintersoul, Yue-Sai Kan, Yuka Kobayashi, and so many more.
To the children’s education nonprofits we love and support (including with part of the proceeds of this book)—WE Charity, Pencils of Promise, Unstoppable Foundation and others—thank you for the schools you build and the healthcare and clean water you provide for kids in need.
To the brain health nonprofits who are changing the world funding and conducting research on Alzheimer’s—Steve Aoki and the Aoki Foundation, Maria Shriver’s Women’s Alzheimer’s Movement, Dr. Rudy Tanzi, the Cleveland Clinic Lou Ruvo Center for Brain Health, Dr. Lisa Mosconi’s Women’s Brain Initiative and Alzheimer’s Prevention Clinic at Weill Cornell Medical College
To all my school teachers (and teachers everywhere), having worked with so many educators and my mother recently retired in public education, I know it’s not easy. Thank you for your caring, compassion, and commitment. You are the true superheroes, we appreciate the capes you wear.
To the original geek squad—Dakota, Morris, and Dave. Thank you for comics, video games, and card play. Not only for your friendship but for all the long tutoring sessions. I wouldn’t have made it through school without you.
Sensei Rick for years of martial arts training, wisdom, and friendship. And Bryan Watanabe, you blow me away with your integrity and ability to affect those around you so positively.
Thanks, Rocky, for keeping me company all those early mornings writing, best dog ever!
To my beloved, I’m so lucky to be on this journey with you. Thank you for living through my obsession with all things brain and superheroes. Every day with you is an adventure of learning and laughter, I’m in awe of your limitless love and support. You are the greatest blessing of my life.
To our families, love flows strong and deep, leaving us lifetimes of memories to treasure and keep.
To my sister and brother, thank you for all you do and are. You inspire me as people and as parents. Love you biggest.
Thank you to my parents, my original heroes, not only for your encouragement in this book but also for believing in me from the start. Anything that I’ve ever become that is decent or done that is good is because of you. Anything less than that is on me.
And again, thank YOU, the reader. It is our honor to serve you as we work together to create a brain, a life, and a world without limits.
ABOUT THE AUTHOR
Jim Kwik (his real name) is a widely recognized world expert in memory improvement, brain optimization, and accelerated learning. After a childhood brain injury left him learning-challenged, Kwik created strategies to dramatically enhance his mental performance. He has since dedicated his life to helping others unleash their true genius and brainpower. For more than two decades, he has served as the brain coach to students, seniors, entrepreneurs, and educators. His work has touched a who’s who of Hollywood elite, professional athletes, political leaders, and business magnates, with corporate clients that include Google, Virgin, Nike, Zappos, SpaceX, GE, Twentieth Century Fox, Cleveland Clinic, Wordpress, and such institutions as the United Nations, Caltech, Harvard University, and Singularity University.
Through keynote speeches, he reaches in-person audiences totaling more than 200,000 every year; his online videos have garnered hundreds of millions of views. Kwik is regularly featured in media, including Forbes, HuffPost, Fast Company, Inc., and CNBC. He is the host of the acclaimed “Kwik Brain” podcast, which is consistently the top educational training show on iTunes. KwikLearning.com’s online courses are used by students in 195 countries.
Kwik, an advocate for brain health and global education, is also a philanthropist funding projects ranging from Alzheimer’s research to the creation of schools from Guatemala to Kenya, providing health care, clean water, and learning for children in need. His mission: No brain left behind.
Connect with Jim Kwik at:
JimKwik.com (speaking, coaching, podcast)
KwikLearning.com (online programs)
Twitter: @JimKwik
Facebook: @JimKwik
Instagram: @JimKwik
Text 310-299-9362
ENDNOTES
CHAPTER 2
1. “Digital Overload: Your Brain On Gadgets,” NPR, last modified August 24, 2010, www.npr.org/templates/story/story.php?storyId=129384107.
2. Ibid.
3. Ibid; Matt Richtel, “Attached to Technology and Paying a Price,” New York Times, last modified June 7, 2010, www.nytimes.com/2010/06/07/technology/07brain.html.
4. Paul Waddington, “Dying for Information? A Report on the Effects of Information Overload in the UK and Worldwide,” Reuters, accessed December 11, 2019, www.ukoln.ac.uk/services/papers/bl/blri078/content/repor~13.htm.
5. “Digital Distraction,” American Psychological Association, last modified August 10, 2018, www.apa.org/news/press/releases/2018/08/digital-distraction.
6. Daniel J. Levitin, The Organized Mind: Thinking Straight in the Age of Information Overload (New York: Dutton, 2016).
7. Sean Coughlan, “Digital Dependence ‘Eroding Human Memory,’” BBC News, BBC, last modified October 7, 2015, www.bbc.com/news/education-34454264.
8. Rony Zarom,