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Fair-field, Iowa, May 24, 2014, www.mum.edu/graduation-2014, accessed January 5, 2020.

27. Fred C. Kelly, “They Wouldn’t Believe the Wrights Had Flown: A Study in Human Incredulity,” Wright Brothers Aeroplane Company, http://www.wright-brothers.org/History_Wing/Aviations_Attic/They_Wouldnt....

28. Ibid.

29. “Bruce Lee,” Biography.com, last modified April 16, 2019, www.biography.com/actor/bruce-lee.

30. Mouse AI, “I Am Bruce Lee,” directed by Pete McCormack, video, 1:30:13, last modified June 13, 2015, www.youtube.com/watch?v=2qL-WZ_ATTQ.

31. “I Am Bruce Lee,” Leeway Media, 2012, www.youtube.com/watch?v=2qL-WZ_ATTQ.

32. Bruce Lee, Bruce Lee Jeet Kune Do: Bruce Lee’s Commentaries on the Martial Way, ed. John Little (Tuttle Publishing, 1997).

33. Daniel Coyle, The Talent Code: Greatness Isn’t Born. It’s Grown (London: Arrow, 2010); “The Talent Code: Grow Your Own Greatness: Here’s How,” Daniel Coyle, http://danielcoyle.com/the-talent-code/.

CHAPTER 7

1. “Kind (n.),” Index, www.etymonline.com/word/kind.

2. Christopher J. Bryan, et al., “Motivating Voter Turnout by Invoking the Self,” PNAS, last modified August 2, 2011, https://www.pnas.org/content/108/31/12653.

3. Adam Gorlick, “Stanford Researchers Find That a Simple Change in Phrasing Can Increase Voter Turnout,” Stanford University, last modified July 19, 2011, https://news.stanford.edu/news/2011/july/increasing-voter-turnout-071911....

CHAPTER 8

1. Eva Selhub, “Nutritional Psychiatry: Your Brain on Food,” Harvard Health (blog), Harvard Health Publishing, last modified April 5, 2018, www.health.harvard.edu/blog/nutritional-psychiatry-your-brain-on-food-20....

2. Jim Kwik, “Kwik Brain with Jim Kwik: Eating for Your Brain with Dr. Lisa Mosconi,” Jim Kwik, last modified January 4, 2019, https://jimkwik.com/kwik-brain-088-eating-for-your-brain-with-dr-lisa-mo....

3. Jim Kwik, “Kwik Brain with Jim Kwik: When to Eat for Optimal Brain Function with Max Lugavere,” Jim Kwik, last modified July 19, 2018, https://jimkwik.com/kwik-brain-066-when-to-eat-for-optimal-brain-functio....

4. “Table 1: Select Nutrients that Affect Cognitive Function,” National Institutes of Health, www.ncbi.nlm.nih.gov/pmc/articles/PMC2805706/table/T1/?report=objectonly, accessed June 1, 2019.

5. Heidi Godman, “Regular Exercise Changes the Brain to Improve Memory, Thinking Skills,” Harvard Health (blog), Harvard Health Publishing, April 5, 2018, www.health.harvard.edu/blog/regular-exercise-changes-brain-improve-memor....

6. Daniel G. Amen, Change Your Brain, Change Your Life: the Breakthrough Program for Conquering Anxiety, Depression, Obsessiveness, Lack of Focus, Anger, and Memory Problems (New York: Harmony Books, 2015), 109–110.

7. The Lancet Neurology, “Air Pollution and Brain Health: an Emerging Issue,” The Lancet 17, no. 2 (February 2018): 103, www.thelancet.com/journals/laneur/article/PIIS1474-4422(17)30462-3/fulltext.

8. Tara Parker-Pope, “Teenagers, Friends and Bad Decisions,” Well (blog), The New York Times, February 3, 2011, well.blogs.nytimes.com/2011/02/03/teenagers-friends-and-bad-decisions/?scp=6&sq=tara%2Bparker%2Bpope&st=cse.

9. “Protect Your Brain from Stress,” Harvard Health (blog), Harvard Health Publishing, last modified August 2018, www.health.harvard.edu/mind-and-mood/protect-your-brain-from-stress.

10. “Brain Basics: Understanding Sleep,” National Institute of Neurological Disorders and Stroke, U.S. Department of Health and Human Services, last modified August 13, 2019, www.ninds.nih.gov/Disorders/Patient-Caregiver-Education/Understanding-Sleep.

11. Jean Kim, “The Importance of Sleep: The Brain’s Laundry Cycle,” Psychology Today, June 28, 2017, www.psychologytoday.com/us/blog/culture-shrink/201706/the-importance-sle....

12. Jeff Iliff, “Transcript of ‘One More Reason to Get a Good Night’s Sleep,’” TED, last modified September 2014, www.ted.com/talks/jeff_iliff_one_more_reason_to_get_a_good_night_s_sleep....

13. Ibid.

14. Sandee LaMotte, “One in Four Americans Develop Insomnia Each Year: 75 Percent of Those with Insomnia Recover,” Science Daily, June 5, 2018, https://www.sciencedaily.com/releases/2018/06/180605154114.htm.

15. Kathryn J. Reid, et al., “Aerobic Exercise Improves Self-Reported Sleep and Quality of Life in Older Adults with Insomnia,” Sleep Medicine, U.S. National Library of Medicine, last modified October 2010, www.ncbi.nlm.nih.gov/pmc/articles/PMC2992829/.

16. Michael J. Breus, “Better Sleep Found by Exercising on a Regular Basis,” Psychology Today, September 6, 2013, www.psychologytoday.com/us/blog/sleep-newzzz/201309/better-sleep-found-e....

17. Sandee LaMotte, “The Healthiest Way to Improve Your Sleep: Exercise,” CNN, last modified May 30, 2017, www.cnn.com/2017/05/29/health/exercise-sleep-tips/index.html.

18. David S. Black, et al., “Mindfulness Meditation in Sleep-Disturbed Adults,” JAMA Internal Medicine 5 (April 2015): 494–501, jamanetwork.com/journals/jamainternalmedicine/fullarticle/2110998.

19. Karen Kaplan, “A Lot More Americans are Meditating Now than Just Five Years Ago,” Los Angeles Times, November 8, 2018, www.latimes.com/science/sciencenow/la-sci-sn-americans-meditating-more-2....

20. Jim Kwik, “Kwik Brain with Jim Kwik: How to Make Meditation Easy with Ariel Garten,” Jim Kwik, last modified November 8, 2018, https://jimkwik.com/kwik-brain-080-your-brain-on-meditation-with-ariel-g....

21. Ibid.

CHAPTER 9

1. Sarah Young, “This Bizarre Phenomenon Can Stop You from Procrastinating,” The Independent, last modified March 9, 2018, www.independent.co.uk/life-style/procrastinating-how-to-stop-zeigarnik-e....

2. Art Markman, “How to Overcome Procrastination Guilt and Turn It Into Motivation,” HBR Ascend, January 7, 2019, hbrascend.org/topics/turn-your-procrastination-guilt-into-motivation/.

3. B. J. Fogg, “When you learn the Tiny Habits method, you can change your life forever,” Tiny Habits, last modified 2019, www.tinyhabits.com/.

4. Deepak Agarwal, Discover the Genius in Your Child (Delhi: AIETS.com Pvt.Ltd., 2012), 27-28.

5. Charles Duhigg, The Power of Habit: Why We Do What We Do in Life and Business (New York: Random House, 2012), 20–21.

6. James Clear, “The Habits Academy,” The Habits Academy, habitsacademy.com/.

7. Jim Kwik, “Kwik Brain with Jim Kwik: Understanding Habit Triggers with James Clear,” Jim Kwik, October 18, 2018, https://jimkwik.com/kwik-brain-075-understanding-habit-triggers-with-jam....

8. Ibid.

9. Phillippa Lally, et al., “How Are Habits Formed: Modelling Habit Formation in the Real World,” European Journal of Social Psychology, vol. 40, no. 6 (July 2009): 998–1009, doi:10.1002/ejsp.674.

10. Alison Nastasi, “How Long Does It Really Take to Break a Habit?” Hopes&Fears, accessed November 20, 2015, www.hopesandfears.com/hopes/now/question/216479-how-long-does-it-really-....

11. Ibid.

12. B. J. Fogg, “A Behavior Model for Persuasive Design,” Persuasive ’09: Proceedings of the 4th International Conference on Persuasive

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