The virtue of selfishness: a new concept of egoism - By Ayn Rand & Nathaniel Branden Page 0,20

issue of proper human relationships and on such questions as the nature, purpose or extent of the help one may give to others. Today, a great many well-meaning, reasonable men do not know how to identify or conceptualize the moral principles that motivate their love, affection or good will, and can find no guidance in the field of ethics, which is dominated by the stale platitudes of altruism.

On the question of why man is not a sacrificial animal and why help to others is not his moral duty, I refer you to Atlas Shrugged. This present discussion is concerned with the principles by which one identifies and evaluates the instances involving a man’s nonsacrificial help to others.

“Sacrifice” is the surrender of a greater value for the sake of a lesser one or of a nonvalue. Thus, altruism gauges a man’s virtue by the degree to which he surrenders, renounces or betrays his values (since help to a stranger or an enemy is regarded as more virtuous, less “selfish,” than help to those one loves). The rational principle of conduct is the exact opposite: always act in accordance with the hierarchy of your values, and never sacrifice a greater value to a lesser one.

This applies to all choices, including one’s actions toward other men. It requires that one possess a defined hierarchy of rational values (values chosen and validated by a rational standard). Without such a hierarchy, neither rational conduct nor considered value judgments nor moral choices are possible.

Love and friendship are profoundly personal, selfish values: love is an expression and assertion of self-esteem, a response to one’s own values in the person of another. One gains a profoundly personal, selfish joy from the mere existence of the person one loves. It is one’s own personal, selfish happiness that one seeks, earns and derives from love.

A “selfless,” “disinterested” love is a contradiction in terms: it means that one is indifferent to that which one values.

Concern for the welfare of those one loves is a rational part of one’s selfish interests. If a man who is passionately in love with his wife spends a fortune to cure her of a dangerous illness, it would be absurd to claim that he does it as a “sacrifice” for her sake, not his own, and that it makes no difference to him, personally and selfishly, whether she lives or dies.

Any action that a man undertakes for the benefit of those he loves is not a sacrifice if, in the hierarchy of his values, in the total context of the choices open to him, it achieves that which is of greatest personal (and rational) importance to him. In the above example, his wife’s survival is of greater value to the husband than anything else that his money could buy, it is of greatest importance to his own happiness and, therefore, his action is not a sacrifice.

But suppose he let her die in order to spend his money on saving the lives of ten other women, none of whom meant anything to him—as the ethics of altruism would require. That would be a sacrifice. Here the difference between Objectivism and altruism can be seen most clearly: if sacrifice is the moral principle of action, then that husband should sacrifice his wife for the sake of ten other women. What distinguishes the wife from the ten others? Nothing but her value to the husband who has to make the choice-nothing but the fact that his happiness requires her survival.

The Objectivist ethics would tell him: your highest moral purpose is the achievement of your own happiness, your money is yours, use it to save your wife, that is your moral right and your rational, moral choice.

Consider the soul of the altruistic moralist who would be prepared to tell that husband the opposite. (And then ask yourself whether altruism is motivated by benevolence.)

The proper method of judging when or whether one should help another person is by reference to one’s own rational self-interest and one’s own hierarchy of values: the time, money or effort one gives or the risk one takes should be proportionate to the value of the person in relation to one’s own happiness.

To illustrate this on the altruists’ favorite example: the issue of saving a drowning person. If the person to be saved is a stranger, it is morally proper to save him only when the danger to one’s own life is minimal; when the danger is great, it would be immoral to attempt it: only a