The Tipping Point: How Little Things Can - By Gladwell, Malcolm Page 0,104
Norton, 1978).
Jonathan Crane, “The Epidemic Theory of Ghettos and Neighborhood Effects on Dropping Out and Teenage Childbearing,” American Journal of Sociology (1989), vol. 95, no. 5, pp. 1226–1259.
CHAPTER ONE: THE THREE RULES OF EPIDEMICS
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One of the best lay treatments of the mechanics of a disease epidemic is Gabriel Rotello, Sexual Ecology: AIDS and the Destiny of Gay Men (New York: Penguin Books, 1997).
The Centers for Disease Control’s explanation for the Baltimore syphilis epidemic can be found in the Mortality and Morbidity Weekly Report, “Outbreak of Primary and Secondary Syphilis—Baltimore City, Maryland, 1995,” March 1, 1996.
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Richard Koch, The 80/ 20 Principle: The Art of Achieving More with Less (New York: Bantam, 1998).
John Potteratt, “Gonorrhea as a social disease,” Sexually Transmitted Disease (1985), vol. 12, no. 25.
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Randy Shilts, And the Band Played On (New York: St. Martin’s Press, 1987).
Page 22.
Jaap Goudsmit, Viral Sex: The Nature of AIDS (New York: Oxford Press, 1997), pp. 25–37.
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Richard Kluger, Ashes to Ashes (New York: Alfred A. Knopf, 1996), pp. 158–159.
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A. M. Rosenthal, Thirty Eight Witnesses (New York: McGraw Hill, 1964).
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John Darley and Bibb Latane, “Bystander Intervention in Emergencies: Diffusion of Responsibility,” Journal of Personality and Social Psychology (1968), vol. 8, pp. 377–383.
CHAPTER TWO: THE LAW OF THE FEW
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All discussion of Paul Revere comes from the remarkable book by David Hackett Fischer, Paul Revere’s Ride (New York: Oxford University Press, 1994).
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Stanley Milgram, “The Small World Problem,” Psychology Today (1967), vol. 1, pp. 60–67. For a (highly) theoretical treatment of the small world subject, see: Manfred Kochen (ed.), The Small World (Norwood, New Jersey: Ablex Publishing Corp., 1989).
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Carol Werner and Pat Parmelee, “Similarity of Activity Preferences Among Friends: Those Who Play Together Stay Together,” Social Psychology Quarterly (1979), vol. 42, no. 1, pp. 62–66.
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Brett Tjaden’s project, now maintained by the University of Virginia computer science department, is called the Oracle of Bacon at Virginia and can be found at www.cs.virginia.edu/oracle/.
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Mark Granovetter, Getting a Job (Chicago: University of Chicago Press, 1995).
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The supermarket promotion work is described in: J. Jeffrey Inman, Leigh McAlister, and Wayne D. Hoyer, “Promotion Signal: Proxy for a Price Cut?” Journal of Consumer Research (1990), vol. 17, pp. 74–81.
Page 61.
Linda Price and colleagues have written a number of explorations of the Market Maven phenomenon, among them:
Lawrence F. Feick and Linda L. Price, “The Market Maven: A Diffuser of Marketplace Information,” Journal of Marketing (January 1987), vol. 51, pp. 83–97.
Robin A. Higie, Lawrence F. Feick, and Linda L. Price, “Types and Amount of Word of Mouth Communications About Retailers,” Journal of Retailing (Fall 1987), vol. 63, no. 3, pp. 260–278.
Linda L. Price, Lawrence F. Feick, and Audrey Guskey, “Everyday Market Helping Behavior,” Journal of Public Policy and Marketing (Fall 1995), vol. 14, no. 2, pp. 255–266.
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Brian Mullen et al., “Newscasters’ facial expressions and voting behavior of viewers: Can a smile elect a President?” Journal of Personality and Social Psychology (1986), vol. 51, pp. 291–295.
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Gary L. Wells and Richard E. Petty, “The Effects of Overt Head Movements on Persuasion,” Basic and Applied Social Psychology (1980), vol. 1, no. 3, pp. 219–230.
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William S. Condon, “Cultural Microrhythms,” in M. Davis (ed.), Interaction Rhythms: Periodicity in Communicative Behavior (New York: Human Sciences Press, 1982), pp. 53–76.
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Elaine Hatfield, John T. Cacioppo, and Richard L. Rapson, Emotional Contagion (Cambridge: Cambridge University Press, 1994).
Page 85.
Howard Friedman et al., “Understanding and Assessing Nonverbal Expressiveness: The Affective Communication Test,” Journal of Personality and Social Psychology (1980), vol. 39, no. 2, pp. 333–351.
Howard Friedman and Ronald Riggio, “Effect of Individual Differences in Nonverbal Expressiveness on Transmission of Emotion,” Journal of Nonverbal Behavior (Winter 1981), vol. 6, pp. 96–104.
CHAPTER THREE: THE STICKINESS FACTOR
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The best history of Sesame Street is probably: Gerald Lesser, Children and Television: Lessons from Sesame Street (New York: Vintage Books, 1975).
See also Jim Henson, The Works: The Art, the Magic, the Imagination (New York: Random House, 1993).
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Virtually every time Sesame Street’s educational value has been tested—and the show has been subject to more academic scrutiny than any television show in history—it has been proved to improve the reading and learning skills of its viewers. Most recently, a group of researchers at the University of Massachusetts and the University of Kansas went back and recontacted close to 600 children whose television watching as preschoolers they had tracked back in the 1980s. The kids were now all in high school, and the researchers found—to their astonishment—that the kids who had watched Sesame Street the most as four and five