Talking to Strangers - Malcolm Gladwell Page 0,92

a planning meeting with a group of the city’s senior police officers. They chose as their testing ground Patrol District 144: a small, 0.64-square-mile neighborhood of modest single-family homes, bounded to the south by 39th Street and to the west by Highway 71. District 144 was as bad as Kansas City got in the early 1990s. The homicide rate there was twenty times the national average. The area averaged one violent felony a day and twenty-four drive-by shootings a year. A third of the lots were vacant. Just a few months before, an officer had been on patrol through 144 when he saw some kids playing basketball in the street. He stopped, got out, and asked them to move. One of the players threw the basketball at his head, then two others jumped him. It was that kind of place.

Sherman’s first idea was for two-man teams to knock on every door in the neighborhood over a three-month period. The officers would introduce themselves, talk about gun violence, and give the residents a flyer with an 800 number on it: if they heard anything about guns, they were encouraged to call in an anonymous tip. The plan went off without a hitch. In many of the visits, the officers were trailed by a graduate student in criminology, James Shaw, whose job was to evaluate the program’s effectiveness. Sometimes the officers stayed for as long as twenty minutes, chatting with people who had never had a police officer come to their door other than to make an arrest. In his subsequent write-up, Shaw was effusive:

The police went to every residence in that community, some more than once, and talked to residents in a friendly, non-threatening manner. In response, people were very receptive and glad to see the police going door to door. People frequently responded with comments like “God bless you all, we shoulda’ had a program like this before,” or “Thank God! I didn’t think you all would ever come.”

In the end, 88 percent of the people visited said that they would use the hotline if they saw any guns. So how many calls came in—after 858 door-to-door visits over three months? Two. Both were about guns in another neighborhood.

The problem, everyone soon realized, was not that the residents of District 144 didn’t want to help. They did. It was that they never left their houses. “It’s starting to sound like Beirut around here,” one homeowner told Shaw, and if you’re so scared that you never leave your house, how on earth do you know who has guns or not? Shaw wrote:

Not unlike residents in many other inner-city neighborhoods, these people have become like caged animals in their own homes; bars on the windows are the norm. One is not surprised even to see bars on second-story windows. More dismal however is the fact that in house after house the blinds are drawn and drapes closed up tightly, blocking out any trace of the outside world. These elderly people lock themselves up and shut themselves in. They hear the world outside, and it sometimes sounds like a battle zone. But they can’t see anything.

The group’s next idea was to train officers in the subtle art of spotting concealed weapons. The impetus came from a New York City police officer named Robert T. Gallagher, who in eighteen years on the force had disarmed an astonishing 1,200 people. Gallagher had elaborate theories, worked out over many years: street criminals overwhelmingly put their guns in their waistbands (on the left side, in the case of a right-hander), causing a subtle but discernible hitch in their stride. The leg on the gun side takes a shorter step than the leg on the nongun side, and the corresponding arm follows a similarly constrained trajectory. When stepping off curbs or getting out of a car, Gallagher believed, gun carriers invariably glance toward their weapons or unconsciously adjust them.

Gallagher flew to Kansas City, with great fanfare, the month after the failed hotline experiment. He gave seminars. He made videos. The officers took notes. The television program 20/20 sent a camera crew to record the technique in action on the streets of Kansas City. Nobody spotted anything. 20/20 came back again. The same thing happened—nothing. Whatever magical skills Robert T. Gallagher possessed were not, apparently, transferable to the beat cops of Kansas City. Two of the team’s best ideas for curbing gun violence had failed. They had one left.

3.

The winning entry in the Kansas City gun experiment was deceptively

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