Talking to Strangers - Malcolm Gladwell Page 0,62

their photographs and notes and returned to New Haven. There, Dwight Heath sat down to write his dissertation—only to discover that he had nearly missed what was perhaps the most fascinating fact about the community he had been studying. “Do you realize,” he told his wife as he looked over his notes, “that every weekend we were in Bolivia, we went out drinking?”

Every Saturday night the entire time they were there, the Heaths were invited to drinking parties. The host would buy the first bottle and issue the invitations. A dozen or so people would show up, and the party would proceed—often until everyone went back to work on Monday morning. The composition of the group was informal: sometimes people passing by would be invited. But the structure of the party was heavily ritualized. The group sat in a circle. Someone might play the drums or a guitar. A bottle of rum from one of the sugar refineries in the area and a small drinking glass were placed on a table. The host stood, filled the glass with rum, then walked toward someone in the circle. He stood before the “toastee,” nodded, and raised the glass. The toastee smiled and nodded in return. The host then drank half the glass and handed it to the toastee, who finished it. The toastee eventually stood, refilled the glass, and repeated the ritual with someone else in the circle. When people got too tired or too drunk, they curled up on the ground and passed out, rejoining the party when they awoke.

“The alcohol they drank was awful,” Anna recalled. “Literally, your eyes poured tears. The first time I had it, I thought, I wonder what will happen if I just vomit in the middle of the floor. Not even the Camba said they liked it. They say it tastes bad. It burns. The next day they are sweating this stuff. You can smell it.” But the Heaths gamely persevered.

“The anthropology graduate student in the 1950s felt that he had to adapt,” Dwight said. “You don’t want to offend anyone, you don’t want to decline anything. I gritted my teeth and accepted those drinks.”

“We didn’t get drunk that much,” Anna went on, “because we didn’t get toasted as much as the other folks around. We were strangers. But one night there was this really big party—sixty to eighty people. They’d drink. Then pass out. Then wake up and party for a while. And I found, in their drinking patterns, that I could turn my drink over to Dwight. The husband is obliged to drink for his wife. And Dwight is holding a Coleman lantern with his arm wrapped around it, and I said, ‘Dwight, you are burning your arm.’” She mimed her husband peeling his forearm off the hot surface of the lantern. “And he said—very deliberately—‘So I am.’”

When the Heaths came back to New Haven, they had a bottle of the Camba’s rum analyzed and learned that it was 180 proof. It was laboratory alcohol—the concentration that scientists use to preserve tissue. No one drinks laboratory alcohol. This was the first of the astonishing findings of the Heaths’ research—and, predictably, no one believed it at first.

“One of the world’s leading physiologists of alcohol was at the Yale center,” Heath recalled. “His name was Leon Greenberg. He said to me, ‘Hey, you spin a good yarn. But you couldn’t really have drunk that stuff.’ And he needled me just enough that he knew he would get a response. So I said, ‘You want me to drink it? I have a bottle.’ So one Saturday I drank some under controlled conditions. He was taking blood samples every twenty minutes, and, sure enough, I did drink it, the way I said I’d drunk it.”

Greenberg had an ambulance ready to take Heath home. But Heath decided to walk. Anna was waiting up for him in the third-floor walkup they rented in an old fraternity house. “I was hanging out the window waiting for him, and there’s the ambulance driving along the street, very slowly, and next to it is Dwight. He waves, and he looks fine. Then he walks up the three flights of stairs and says, ‘Ahh, I’m drunk,’ and falls flat on his face. He was out for three hours.”

Here we have a community of people, in a poor and undeveloped part of the world, who hold drinking parties with 180-proof alcohol every weekend, from Saturday night until Monday morning. The Camba must have paid

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