So Yesterday - By Scott Westerfeld Page 0,62
"The question is, what to do with you?"
I shared a sidelong glance with Jen. That question had been on my mind as well.
"Uh, I'm sure the client wants you to let us go," I said, glancing over at Mandy.
She stared back at me silently, still annoyed, her fingers drumming on the table. I swallowed dryly, remembering the client's record on child labor....
Mwadi cleared her throat. "Our deal's pretty much sewn up, and there was no mention of Hunter Braque in the contract. Or you, sweetie. What's your name, anyway?"
"Jen James."
In a weird and off-the-subject flash, it occurred to me that I hadn't known Jen's last name until that moment. As I've said, things were moving quickly.
"Well, Jen James, we might have work for you two."
"Work?" I said.
Mwadi nodded. "We've got other irons in the fire, lots of plans, and now we've got the cash to get them moving. You both know the territory. If you didn't, you never would have made it all the way here."
"What territory?" I asked. I wasn't even sure what planet we were on.
Mwadi rose from the chair to her full two-by-two-wheeled height. She spun around once, reminding me of the ever-rotating Hiro but saturated with grace and power rather than Hiro's nervous energy. She began to skate in slow circuits around the table, frictionless as a swan with a tail-wind, weaving the client's fantasy world (her own weird version) into existence from the multicolored threads of movies lights.
"You know the cool pyramid, don't you, Hunter?"
"Sure." I drew it in the air with two fingers. "Innovators at the top, under them the Trendsetters, then Early Adopters. Consumers at the very bottom, with Laggards scattered around the base, sort of like leftover construction materials."
"Laggards?" She narrowed her eyes at me as she halted, old-school metal wheels scraping the concrete floor like fingernails. "I prefer the term Classicists. Rock Steady Crew, still break dancing after twenty-five years? On the cardboard every day, whether breaking's in style or out? They're not Laggards."
"Okay," I agreed. "Rock Steady are Classicists. But guys wearing tucked-in Kiss T-shirts are Laggards."
A grin flashed across her features. "I can live with that." She resumed her fluid circling. "But the pyramid's in trouble. You know that."
"I do?"
"Because of cool hunters," Jen cut in. "And market research, focus groups, and all that crap. They squeeze the life out of everything."
Mandy spread her hands. "Hey, sitting right here!"
"That's the score, though," Wickersham said. "Hunter, your girlfriend knows what she's talking about. The ancient pyramid has sprouted mailing lists and databases. The sides are too slippery now, so nothing sticks anymore. The cool hits the mall before it has time to digest."
And of course, all my brain had processed from this last metaphorical hash was that someone who was not my parents had referred to Jen as my girlfriend. Pathetic.
As a result all I managed was, "Yeah," all soulfully.
"I thought you had it figured out," Wickersham continued, nodding. "While waiting for you to find us, we read most of your old cool blog and got the scoop from a bunch of your friends. We have some of the best social engineers in the history of hacking working for us." She nodded at Future Woman, then turned back to me. "We know you cold, Hunter, and we think that you realize something's wrong with the pyramid. You've known it since you were thirteen."
I felt that lump, the one from my first year in school here. The cobblestone in my stomach. "Yeah, I guess."
"So the pyramid needs some reconstruction work; a new level in the hierarchy needs to be innovated," she said, green eyes flashing in the; movie lights. "Something to slow things down again. To trip things up. How well do you know the first heroes, Hunter?"
My knowledge of history includes many obscure details but few big pictures. "First heroes?"
"The first Innovators invented myth," Wickersham said, "before religion got turned into mall metal for Consumers. In those old stories the first heroes were tricksters, coyotes, and hustlers. Their job was to jam nature, mess up the wind and stars. They messed with the gods, remixing the world with chaos."
She slid to a halt.
"So we're taking a page out of the old books, adding Jammers to the pyramid."
"Jammers." Jen's eyes widened. "The opposite of cool hunters."
Mwadi smiled. "Right. We don't help innovations move down the pyramid; we mystify the flow. We market confusion, jam the ads until the Consumers don't know what's real and what's a joke."
"Loosening the glue," I said