So Yesterday - By Scott Westerfeld Page 0,11

SHOES MANY TIMES:

In the beginning, the late 1980s, the client was king. A certain basketball player (whose name basically became a brand) made them king. An industry was transformed, and shoes grew air pumps and Velcro straps, gel chambers and light-emitting diodes. New models came out seasonally, then monthly, and Antoine started buying two pairs, one for wearing and one for saving, like comic-book collectors with their plastic bags.

And of course that bubble burst. People wanted shoes, not spaceships. Innovators began to search suburban malls for the humble sneakers of their childhood. Trendsetters demanded whole new categories of shoes: for skating, snowboarding, surfing, walking, running, and every other sport (parachutists probably have their own shoes), and to save all those secretaries time, hybrids appeared, dressy on top and rubber in the sole.

The client - with its flashy, gimmicky, jump-shooting shoes - faded. The world it had dominated disappeared, broken down into a patchwork of tribes and cliques and niches, like some neighborhood controlled by a different gang on every block.

But the pair in front of us recalled the oldies in Antoine's lovingly stacked boxes in the Bronx, those ancient, golden, simple days. Not spaceships - just shoes with insane confidence, vitality, and flair.

Sheer cool.

"Wow," Jen said.

"I know." Acting on instinct, I pointed my phone and took a picture.

"Wow," she repeated.

I reached out, and my hand glowed in the shaft of sunlight, as if the shoes were infecting me with their magic. The texture of the panels was something I'd never felt before, as rough and pliable as canvas | but with the silvery shine of metal. The laces flowed through my fingers as softly as ropes made out of silk. The eyelets seemed to have tiny spokes that turned when I flexed the shoe, using the same effect as those 3-D postcards that change when you look at them from different directions.

But the individual flourishes weren't what made the shoes incredible. It was the way they called to me to put them on, the way I was sure I could fly if I was wearing a pair. The way I needed to buy them now.

A way I hadn't felt since I was ten.

"So this is what Mandy wanted us to see."

"No kidding," I said. "The client must be keeping this a total secret."

"The client? Look again, Hunter."

She was pointing at a circle of plastic set into the tongue, where the client's logo stood out bright white and proud. With my brain gradually recovering from its dazzlement, I saw what Jen had spotted right away. The logo - one of the world's best-known symbols, up there with the white flag of surrender and the golden arches - had been cut through with a diagonal line in bright red.

Like a no-smoking sign. Like a no-whatever sign. The bar sinister, a symbol of prohibition also recognized around the world., ^

It was an anti-logo.

"Bootlegs," I murmured. That was another thing that went on in the I shadows of Chinatown. In rows of small, discreet shops on Canal Street you could buy watches and jeans, handbags and shirts, wallets and belts, all with the labels of famous designers sewn onto them by hand. All cheap and fake. Some were laughably crude, some pretty much passable, and a few required an eye as expert as Hillary Hyphen's to spot the telltale wrong stitch.

But I'd never seen any bootleg that was better than the original.

"Not exactly bootlegs, Hunter. I mean, it's saying right up front what it's not."

"True. I guess a bootlegger wouldn't do that."

"But who would do something like that? What's the point of a non-bootleg bootleg?"

"I don't know," I said. "They're so good. Like the perfect shoe the client never made."

Jen shook her head. "But Mandy called us here. Does she work for anyone besides the client?"

"No. She's exclusive." I frowned. "Maybe this really is their shoe. Maybe they have this master plan of rebranding as the opposite of themselves. Or maybe these are supposed to look like bootlegs when they're not. And after these get too popular, which they will, the client will absorb the backlash and become cool again. Maybe they're ironic bootlegs."

Confused? Trust me, it was making my head hurt, and it's my job to think this way.

"That's so insane," Jen said. "Or pure genius. Or something."

"Something really cool."

"So where's Mandy?"

"Oh, yeah." Mandy was still missing. What did that mean?

Jen and I sat there, sharing a moment of befuddlement, contemplation, and the thirsty pleasure of simply looking.

Then I heard a noise somewhere