Lured into Love (Blossom in Winter #2) - Melanie Martins Page 0,101

she tells me. “Mark my words. Dad always invests in relationships early on. One day, he’ll send you the bill. It could be a year from now or ten, and then you will feel like you owe him for the ten thousand bucks a month.”

“Look, I promise whatever money your dad gives me to support the channel, I won’t do anything that goes against my values, and I’ll keep educating people on social rights and welfare policies.”

“You promise?” Petra asks, squinting her eyes.

Letting out a quick chuckle, I look at the skyscrapers around us and say, “I do.”

Chapter 26

Manhattan, October 17, 2020

Petra Van Gatt

The only issue with creating a financial growth plan for the next three years of my fund is to actually come up with a name for the fund itself. Since the fund doesn’t belong to Gatt-Dieren Capital, it has to have another name to present to potential investors. Uninspired, I keep staring at my laptop screen and the first page of the template I downloaded. “Financial Plan of [insert company name here] 2021-2024”

What name should I put there? After all, Gatt-Dieren is an established brand among the media and capitalists. Maybe Dad would be okay with me using it and just adding “Art” after it. Giving it a try, I write “Gatt-Dieren Art Fund” as the fund’s name. Not an original name for sure, but a safe bet. Then I realize the name “Dieren” is in it and it’d be wise to get Alex’s approval before using his surname on my financial plan… You know what? Fuck his approval. He never answers my texts anyway. “Gatt-Dieren Art Fund” is perfect. It’s a safe choice and will make investors feel more at ease for years to come.

After deciding on a name, the second thing I need to do if I want to accept clients (aka investors) and grow the fund is create a website. Or at least some sort of online presence. Maybe just a subsection of the main Gatt-Dieren website will be enough though. Out of curiosity, I go to the Gatt-Dieren website to find some ideas for mine. The website is pretty responsive on my iPhone, and is neat and minimalist. It starts with a full-width slide of featured images and titles. The first one is regarding an article about diversity and inclusion, the second slide is about principles and culture, the third one is about COVID-19 and how Gatt-Dieren is handling it, and the last one is about an interview Alex gave to the Financial Times. Scrolling down the home page, I find a bunch of testimonials about how amazing it is to work at Gatt-Dieren and how inclusive they are. I can’t help but roll my eyes as I read them. What a bunch of marketers… There are even testimonials from Jess and Rach talking about their internships and how incredible they were. I huff instantly. They just did the internship, and they included them on the website? I see nothing about the performance of the fund though. And nothing about their types of investments either. Nope. Just articles about diversity, wealth inequality, their contribution to the LGBTQ+ community and women’s rights organizations, and a statement from Dad standing against sexual harassment following the Me Too Movement. What? I am completely confused. Is this really the website of a multi-billion-dollar hedge fund? Is this what it is supposed to look like? Well, I don’t think I need all this content on mine. Maybe just something focused on my mission to invest in art would be enough. Damn, this seems harder than I thought. It’s almost as if Matthew and his team have taken care of their digital strategy. But I’m pretty sure this website has been around for quite some time, which means Dad and Alex must’ve hired a digital communication agency to take care of it. And I wonder if to play the game of Wall Street in 2020, I need to do the same.

“Do you have any idea what you want to wear to the investors dinner tonight?” Janine asks as she sneaks into my closet, her eyes most likely already scanning through the hangers.

“Anything really,” I mumble as I stay focused on my financial plan. Then I take Peikoff’s binge-worthy book about objectivism and underline my favorite sentence, “The artist is the closest man comes to being God.” No wonder I have read this book several times. It’s so moving and inspirational. I should actually put this quote on my fund’s