rand, around $3. A regular CD in the store cost 100 to 150 rand. Once people started buying from me, they wouldn’t buy real CDs ever again—the deal was too good.
I had an instinct for business, but at the time I knew nothing about music, which was odd for someone running a music-pirating business. The only music I knew, still, was Christian music from church, the only music allowed in my mother’s house. The CD writer Andrew gave me was a 1x CD writer, which meant it copied at the speed it played. Every day I’d leave school, go to my room, and sit for five to six hours, copying CDs. I had my own surround-sound system built with old car speakers I’d salvaged from the junkers Abel kept in the yard, and I strung them up around the room. Even though I had to sit there while each CD played, for a long time I didn’t really listen to them. I knew it was against the dealer’s code: Never get high on your own supply.
Thanks to the Internet, I could get anyone anything. I never judged anyone’s taste in music. You wanted the new Nirvana, I got you the new Nirvana. You wanted the new DMX, I got you the new DMX. Local South African music was big, but black American music was what people were desperate for, hip-hop and R&B. Jagged Edge was huge. 112 was huge. I sold a lot of Montell Jordan. So much Montell Jordan.
When I started, I had a dial-up connection and a 24k modem. It would take a day to download an album. But technology kept evolving, and I kept reinvesting in the business. I upgraded to a 56k modem. I got faster CD writers, multiple CD writers. I started downloading more, copying more, selling more. That’s when I got two middlemen of my own, my friend Tom, who went to Northview, and my friend Bongani, who lived in Alex.
One day Bongani came to me and said, “You know what would make a lot of money? Instead of copying whole albums, why don’t you put the best tracks of different albums onto one CD, because people only wanna hear the songs they like.” That sounded like a great idea, so I started making mix CDs. Those sold well. Then a few weeks later Bongani came back and said, “Can you make the tracks fade into one another so the music moves from track one to track two without a break and the beat carries on? It’ll be like a DJ playing a complete set the whole night.” That sounded like a great idea, too. I downloaded a program called BPM, “beats per minute.” It had a graphical interface that looked like two vinyl records side by side, and I could mix and fade between songs, basically everything a DJ can do live. I started making party CDs, and those started selling like hotcakes, too.
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Business was booming. By matric I was balling, making 500 rand a week. To put that in perspective, there are maids in South Africa who still earn less than that today. It’s a shit salary if you’re trying to support a family, but as a sixteen-year-old living at home with no real expenses, I was living the dream.
For the first time in my life I had money, and it was the most liberating thing in the world. The first thing I learned about having money was that it gives you choices. People don’t want to be rich. They want to be able to choose. The richer you are, the more choices you have. That is the freedom of money.
With money, I experienced freedom on a whole new level: I went to McDonald’s. People in America don’t understand, but when an American chain opens in a third-world country, people go crazy. That’s true to this day. A Burger King opened for the first time in South Africa last year, and there was a queue around the block. It was an event. Everyone was going around saying, “I have to eat at Burger King. Have you heard? It’s from America.” The funny thing was that the queue was actually just white people. White people went bat-shit crazy for Burger King. Black people were like, whatever. Black people didn’t need Burger King. Our hearts were with KFC and McDonald’s. The crazy thing about McDonald’s is that we knew about it long before it came, probably from movies. We never even dreamed we would