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worked with most British TV comedy stars who’d come to prominence since. David had cut his teeth on Spitting Image and Absolutely. The pair’s own company had recently made Coogan’s Run and Dinnerladies and they wanted their next project to be with us. They quickly obtained a BBC commission for a TV script in the style of our Edinburgh shows – a silly story full of characters all of which were to be played by us. The idea was that, in a series, each episode would have a different context – the Middle Ages, Outer Space, Snooker in the 1970s, the Wild West – but the characters would recur, a bit like The Goon Show. The working title was Extraordinary Tales of Exceptional Goodness.

This was a very exciting prospect. It was only a script commission but David and Geoff weren’t time-wasters. They were funny and successful, and the show, if we could get it made, might be relatively original. Original in TV terms – in that it would be a rip-off of a show that happened forty years before, rather than six months ago. It would also be the natural continuation of the stage shows Rob and I had been writing for years. If we could make this show for the BBC and Daydream Believers for Channel 4, maybe after a second series of Bruiser, we’d be well set-up men indeed.

And still more people wanted to have meetings with us, although they seemed less exciting now that we had so much proper work. As I surveyed the enviable position I found myself in at the start of the new millennium, as I looked proudly at my new BBC diary for the year 2000, I remembered that Rob and I had agreed to meet a couple of jobbing writers, Sam Bain and Jesse Armstrong, to talk about an idea they’d had. We’d met them on an ill-fated team-writing project organised by David Tomlinson, which attempted to make eight men committee-write a sitcom about squatters. Nothing came of it but we’d got on well with Sam and Jesse. We liked what they’d written and vice versa.

We’ve got a bit too much on, we thought. We’re getting proper commissions now. But it would be rude to refuse to see them for a chat – we didn’t want to seem grand. Still, we were experienced enough to know that nothing ever came of that sort of meeting.

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The Magician

‘Well, they’ve got a brand new cooker now, so we’re having to shoot it all the other way.’

‘How’s that going to work?’ I said. ‘It’s POV – the camera has to keep swinging round. How can two people have a conversation in a tiny kitchen without either of them catching a glimpse of the cooker?’

‘It’s going to be tricky.’

‘Anyway, how come they’re messing about, changing their kitchen? You’ve paid them a location fee.’

‘That’s how they bought the cooker.’

‘Terrific.’

‘We’re also a bit worried about Rob’s tan.’

‘What about it?’ asked Rob.

‘Well, you haven’t got it any more.’

‘Yes, well it’s February now –’

‘It’s March.’

‘Shut up, David. So what do you want me to do – go to the solarium?’

‘We haven’t really got the budget for that.’

This is how I remember the conversation Rob and I had with the producer, Andrew O’Connor, in early 2002 as we returned to the tiny flat where, eight months earlier, we’d made a ten-minute ‘taster tape’ for Channel 4 of a programme called ‘POV’. The channel had apparently enjoyed the taste – the way it was filmed from the two main characters’ point of view was deemed to have worked and they’d liked the interior monologues – but not quite enough for a whole meal (or series – I’m going to abandon this metaphor with the parting image of EastEnders being a seemingly endless supply of gallon after gallon of gruel). Instead they’d asked us to show them the other half of the episode – the end of the story which had started in the taster tape. The only trouble was that we hadn’t shot the other half so we were doing that now.

‘This,’ I couldn’t stop thinking, ‘is not the way television should be commissioned and made. We make a thing on the cheap, hoping against hope that its potential will show through the low production values. It takes us two days to shoot the ten minutes but, it seems, over half a year for the execs to watch it – and then they ask for the impossible.’

I wanted us to say:

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